About Rival

Rival is the only competitor ad intelligence tool that tracks all six major platforms — Meta, Google, TikTok, LinkedIn, Pinterest, and Snapchat — in a single dashboard.

You add a competitor by domain. Within minutes, Rival pulls their entire active ad library across every platform they run on, then uses AI to decode the strategy behind it: which angles they're scaling, where they're shifting budget, what funnel stages they're targeting, and exactly what you should test next. Every Monday, you get a personalized digest of what each competitor did that week — no scrolling, no guessing, no manual research.

It's not a swipe file. It's not a search engine. It's a competitive intelligence system that runs on autopilot and reports to you every week.

Every other tool in this space watches one platform and calls it competitive research. Foreplay shows you Meta. AdSpy stops at Google. But your competitors don't advertise on one platform — and neither should your intelligence.

We believe knowing what a competitor runs isn't enough. The tools that show you a wall of ads leave you to figure out what it all means. Rival closes that gap: it tells you what changed, why it matters, and the three concrete moves to make this week — each one grounded in your competitor's actual ad data, not generic best practice.

Rival is built and run by a small, independent team that lives inside ad accounts every day. We're not a venture-funded growth machine with a hundred salespeople — we're operators who got frustrated enough with the status quo to build the alternative. That means every feature exists because we needed it ourselves, every decision is made by people who actually use the product, and there's no sales call standing between you and trying it.

We're based in the European Union and we take your data and privacy seriously — your information is never sold, and the only ads we touch are the ones platforms already make public. Read our Privacy Policy.